Location, location, location . . . last?

For high school students, a thought experiment:

Suppose you found your ideal college for its people, programs, and facilities--friendly, interesting, fun students; the classes you need to advance your educational and career goals; great housing options; good scholarship opportunities for you; and on and on.

Would it matter where the school is located?

Maybe you want to stay close to home to be near your family. That's a legitimate reason to consider location. Maybe you want to keep travel expenses low, another legitimate reason to consider location.

Otherwise, how much should location matter?

I cannot go to a college with cold winters? Yes, I can. I can buy a heavy jacket, warm boots, and gloves.

I cannot go to a college in the South. Yes, I can, if the school provides the academic and social experience I am looking for.

Consider how a prospective college can serve your aims for being educated and having fun. Then consider location. Try not to make it the deal killer for your college search.